For those of you that don’t already know, Lana Del Rey has been selected to be the face of H&M’s new ad campaign. She covers “Blue Velvet”  for the commercial and the full version has just surfaced.

I’m in love with this beautiful melancholic version. Rumors have it that will also appear on the Paradise Edition of “Born To Die”, which is set for release in November.

Watch the full David Lynch inspired commercial below…